Day 4: December 26, 2013 Christmas Plus One Comment via blog |
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![]() ![]() ![]() ![]() ![]() ![]() Berdine's Five & Dime has been in continuous operation since 1908. It has been in this building since 1915. Karen started working here when Fred Berdine still ran the place and she is the heart of the store today. The thoroughly modern website does a nice job of telling the store's history and its present, too. It proclaims the store not just a step back but "One Giant Leap Back In Time". It is certainly that, from the bulk candy to the windup toys to the classic cash register, but it is more. It is relevant. Its relevance to its community has certainly diminished but it has not vanished. Karen says that probably 80% of the store's business comes from tourists and visitors and is driven by nostalgia. That means 20% is not. Completely practical items like kitchen utensils, small tools & hardware, and yarn & sewing supplies are what account for this. Just before I left, a fellow came in looking for a particular size knitting needle. A discussion to determine exactly what was needed was in progress as I exited. I bet he found his needle and, like me, left happy. |
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