Product Review
Route 66 Navigation
by Touch Media

Those who have read some of my writings on various routing devices are probably aware of my frustration at almost all of these devices being concerned with reaching a point with absolutely no consideration for following a specific path to get there. It’s a sad situation that has only gotten worse. Garmin continues to make models that support this to some degree but they are pricy and, in my opinion, not exactly ideal. A company named River Pilot Tours once offered a turn-by-turn guide to Route 66 (reviewed here) that worked with certain Garmin models but gave it up when compatibility issues appeared with newer Garmin products. MAD Maps once offered a selection of guides that worked with those same Garmin products to provide turn-by-turn directions. When newer Garmin products caused problems, they were dropped and plans announced to replace them with guides for smartphones.

I was kind of excited when Touch Media announced this Route 66 Navigation app in early 2018. Combined with MAD Maps’ smartphone plans, it made me think that I might soon be able to use my phone for the sort of path following that most dedicated GPS receivers weren’t very good at. But I couldn’t check out Touch Media’s product myself since it required being on the route and MAD Maps products required waiting. Then the COVID-19 pandemic pushed aside most travel and any chance to test the Route 66 Navigation app. Maybe it also pushed aside MAD Maps app development. Something did. The MAD Maps website still mentions “apps for iPhone and Android platforms (Fall 2021)” but I can find no product listed in Google’s Play Store.

There were a couple of near misses and at least one false start but I finally got to give Touch Media’s Route 66 Navigation a try during my 2022 Christmas MOP trip. A winter storm interfered a bit with my plans so I made my trial headed northeast rather than southwest as intended. That really didn’t matter since the app supports travel in either direction. I began with a drive from Tulsa, OK, to Carthage, MO. The app offers two alignments and I went with the recommended “A” alignment. This appears to be the more “mainstream” of the two. The app uses current position and selected direction to determine a list of cities from which to pick start and end points.

The route appears as a line on the map and it is never recalculated. That was my first real evidence that this product might be different from the rest. A circular green pointer tracks current position in real-time. The next driving instruction is displayed at the top of the screen along with its distance. Each instruction is announced vocally immediately after completing the one previous and at various points that follow. A final “Now turn left” or something similar is spoken with just enough time to complete the maneuver provided you are in the correct lane. These vocal instructions are quite important to me since I mostly travel alone. My phone or GPS receiver fills the role of navigator without arguing about turning back to photograph an old barn, complaining about me making the same wrong turn three times in a row, or decimating my snack supply.

There is a gap in the app’s audible offerings that I think is kind of serious. It has knowledge of somewhere around a thousand points of interest along the historic highway. A visual notification appears when one of them comes near. That’s useful if you’re actually watching the phone but is almost always missed if you’re watching something else like the road. A spoken name or other identifier would be wonderful but even a simple beep, which is what the River Pilot Tours Garmin app did, would be enough. In fact, I initially thought that the beep I heard occasionally might be a POI alert but was unable to associate it with actual attractions. I eventually learned that it is a speed limit alert than can be disabled.

Of course, that brief visual announcement is not the only way to learn of POIs. Markers for them are displayed on the map and there is a list organized by state. Details, such as those shown for Gay Parita, are accessed by clicking a marker or list entry and are available whether or not you are anywhere near Route 66. Navigating directly to a POI can be initiated from its detail page.

For me, how the navigation aspect of the app behaves when a traveler veers off of the route is arguably the most important question related to this product. Although veering off route is something I did many times (both intentionally and not), I somehow failed to grab a single screenshot of it. The short description is that it does pretty much what I think it should. For starters, it does not recalculate the main path. The line that represents Historic Route 66 remains in place. The app automatically calculates a path back to the nearest point on that line. This secondary path is constantly recalculated — as turns are missed and the nearest on-route point changes — until you are back on course. Excellent!

There is much to this product that I haven’t explored or even touched on. I don’t even know for certain that my biggest negative, the lack of audible POI alerts, isn’t solvable by some setting that I haven’t found. I do know that the answer to my biggest question is yes. Yes, Route 66 Navigation will keep you on course along Historic Route 66. It will do it in both directions and will let you choose between a recommended and alternative path for your travels. Of course, there are many more than two possible paths on Route 66 and it is really impossible for any guide to offer them all. Identifying every possible point of interest is also near impossible and I can’t say for sure that one or more haven’t been missed. But the version I have installed lists 1,154 so it couldn’t have left out very many. Each entry contains a photo, a description, the location, and contact information if appropriate. The Touch Media staff has done an impressive job in pulling all this information together and Route 66 authority Jim Hinckley has supplied much of the descriptive text. In another stick-with-the-experts move, the RSS feed from Ron Warnick’s Route 66 News is used for the app’s own news section.

The app can be downloaded free from Apple’s App Store or Google Play and many of its features accessed at no cost. However, access to its real reason for existing, real-time navigation, requires a paid subscription. Because I have an active subscription, I cannot currently see the in-app pricing but do know that I paid $30.09 for a one-year Android subscription. Online sources show varying rates but all are somewhere around $20/week or $40/year. The price has triggered some negative comments and the fact that it is a subscription has triggered even more. Some of those comments are from people who think that all things digital should be free because no steel, gold, or vinyl is physically transferred. Those can be completely ignored.

I’m no different than most folks in instinctively preferring a one-time purchase over a subscription but I also understand that the purchase model might not be the best for products subject to frequent changes from outside sources. Route 66 Navigation is clearly one of those products. Over time, businesses and roads open and close, and reflecting the real world is key to this app’s value. Although “subscription” is an accurate label, thinking of Route 66 Navigation’s period-based payments as “rent” might work better for some people. Many Route 66 travelers rent vehicles for the trip. Renting or hiring a guide is not terribly different.

Regarding the price, everyone has to evaluate that for themselves. For this solo traveler, having a reliable navigator tell me when and where to turn without criticizing my driving or raiding my cooler is nearly priceless. I personally think Route 66 Navigation is priced right. Now, if I only had a way to make my phone behave similarly for routes I’ve plotted myself, I could ditch my Garmin or at least get by with a cheaper one. 

2 thoughts on “Product Review
Route 66 Navigation
by Touch Media

  1. I’m thrilled to know this exists. Margaret and I plan to finish 66 in the next couple years and this will be a huge help.

    The Michigan Road board wants something like this and I keep telling them that it would be wicked expensive.

    • That will no doubt be a fun trip for you two. Just as a casual sideline observer, I know there have been improvements to this product since its introduction and have reason to believe it will be kept current.

      Your “wicked expensive” comment regarding a Michigan Road product sounds about right to me. The difference between a turn-by-turn guide to a specific route and a list of POIs that Google Maps can guide you to one at a time isn’t apparent to everyone.

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