Before I even opened this book I was aware of Gloria Nash’s childhood fascination with the 1964 World’s Fair, the family circumstances that brought her back to the neighborhood, and her visits to the old fairgrounds that ultimately led to creating Looking Back at the Future. I was not aware of a high school photography class assignment to “locate and photograph remnants of the fair” that had recently closed. A few black-and-white pictures taken at that time are included in this volume where she wraps up that assignment in style.
Of course, that’s not the only thing I was unaware of and learned here. One that seems like a biggy is that the 1939 and 1964 New York World’s Fairs were held at the same location and that the real goal was the creation of a park. The fairs were simply one of the means to that end. In terms of smaller details, the book’s ratio of new revelations to things I already knew is overwhelming. A short time ago, I knew essentially nothing about the 1939 fair, and about the only things I knew about the 1964 fair were that it was home to the iconic Unisphere and that the Ford Mustang was introduced there.
The book’s subtitle, “Photographing Vintage Leftovers of New York’s World’s Fairs”, accurately describes its main thrust. Well-written text provides background on both fairs, and there are descriptions of buildings and other items that no longer exist, but photographs of what that subtitle calls “leftovers” fill the bulk of the book. Most were taken by the author although a few come from other sources. Some images from postcards and other promotional materials are also used sparingly. The book is printed on good quality fairly heavy stock but it is not coated gloss stock. All of the modern photos are bright and clear and look quite good but this is not a “coffee table” book.
Nash has done a phenomenal job in tracking down fair remnants and makes sure that others can “locate and photograph” these leftovers, too. The location of all leftovers at the fair site (now Flushing Meadows Corona Park) is shown on a map with color coding to distinguish 1939 leftovers from 1964 leftovers. Both chapters on “On-Site Leftovers” contain what amounts to a tour guide for a walk that visits each of them. Chapters on “Off-Site Leftovers” describe locations and give addresses where appropriate. An appendix provides these locations in a list format.
Some of the leftovers from 1939 became leftovers only because they could not be shipped back to a Europe at war. Poland, which was invaded in September 1939, did not reopen its pavilion for the fair’s second season. Others could have made it home but did not. I was surprised to learn that four 25-foot-tall columns that were part of my home state’s building at the 1939 fair have survived and stand at the entrance of a cemetery in Cherry Hill, NJ.
It’s not surprising that more leftovers remain from 1964 than 1939 but it might be surprising that what is probably the oldest fair leftover is from the more recent fair. Jordan made a gift of a nearly 2000-year-old Roman column from the Temple of Artemis. It remains on site but was damaged by vandals in June of 2023. Nash includes a picture of the full column along with one of the damage and another with the damaged section removed for repair. At least a candidate for the second oldest leftover is a carousel made by combining parts of a 1903 and a 1908 carousel. Although it has been relocated, it remains in the park and operates seasonally.
Although both of these fairs made lasting impressions on the people who attended them. neither was a success from the organizers’ point of view. Organizers in 1939 hoped for 50 million visitors but got only 45 million. The target in 1964 was 70 million, but only 51 million showed up. I wasn’t around in 1939, and even though I was very much around in 1964 and well aware of the fair, I did not attend. I have only attended one world’s fair in my life, and that was in 1983 in Knoxville, TN. Nash says that was the last profitable world’s fair held in this country. Coincidence?
Looking Back at the Future: Photographing Vintage Leftovers of New York’s World’s Fairs, Gloria R Nash, N R G Press (November 30, 2024), 8 x 10 inches, 124 pages, ISBN 978-1940046006
Available through Amazon.
If you would like to learn more about this book directly from its author, give a listen to her visit on the December 22 episode of the Coffee With Jim podcast. I did.