The Signmaker’s Circus took place last night at the American Sign Museum in Cincinnati, Ohio. The picture of Zoltar was not taken there which I realize might not seem quite proper to some. It was taken last week at Uranus, Missouri, but not used in the journal entry for the stop. I liked it and jumped at the chance to use it here when I realized it was a pretty good match for the event’s Save the Date card. The event is subtitled “A Decade of Camp” since its reason for being is to celebrate the museum’s first ten years in Camp Washington. The permanent full-time opening was on June 23, 2012, but two preview days occurred three weeks earlier. This blog was still fairly new then, and I had not yet stopped creating oddments. I did post a blog entry here that includes a link to the oddment and the oddment can be reached directly here.


All the rest of the pictures are from the circus, and there’s a bunch. I arrived about ten minutes before the scheduled start time and found a fairly close parking spot on the street. The museum’s parking lot was being used for valet drop-off and fire juggling. A line that had formed in the lot moved quickly to — and almost as quickly through — the doors when they opened.

The museum looked extra festive and drinks were available at multiple bars. A young lady (blurrily seen here) circulated through the crowd in a dress bearing cones of popcorn. The Burning Caravan provided music to party by from in front of the Rock City sign.


I knew from a Friday Facebook post that something would be revealed from behind a red curtain but I had no idea what. By the luckiest of coincidences, I was walking by the curtain when the ringmaster began his countdown. A proclamation from Mayor Pureval was read making today “American Sign Museum Day” in Cincinnati then the curtains parted. Others had paid better attention to the clues and some had been involved in the preparations. I was gobsmacked when I saw the great neon-illuminated space on the other side and we were invited to pass through the balloon arch.


I recall going to exactly one circus as a child. At ten or so years of age, I was naturally in awe of the exotic animals, people, and costumes as I watched the entrance parade from my bleacher seat. There were no elephants or tigers present last night and I’m over six decades more worldly and jaded than I was then, but I wasn’t watching a distant parade from bleachers last night. With carnival music accompaniment, I was doing the marching past exotic people and costumes. And there was neon everywhere. I did not magically feel ten years old but I was at least as awe-struck when I walked into that room as when those elephants entered the big top all those years ago.


The Burning Caravan played throughout the evening inside the museum while DJ Mowgli provided music for the circus. I’m pretty sure this is as close to a rave as I’ll ever get. People with turbans and tails chatted casually as people with neither lined up to confer with a real live Zoltar.


The ringmaster continued working and introducing acts both on and over the stage. Photos from later points in that on-stage performance can be seen here, here, here, and here.


A sign museum can always be counted on to have just the right marker for everything and that includes pointing to the two food trucks parked right outside the building.
I didn’t get my fortune told but I did get a tee shirt airbrushed. This was free with the purchase of an event shirt. The shirt was dropped off at the painting booth then picked up later when it was completed. The artist and the fellow who took down the instructions had a disagreement over whether it was “DEnny” or “DAnny” so the name was left blank until I returned. This gave me an opportunity to get a snapshot of the shirt getting its final touches.
What a wonderful way to celebrate the museum’s first decade in Camp Washington. I certainly enjoyed myself though I expect someone will ask, “Who was that bearded lady I saw you with last night?”


















































I photograph a fair number of signs as I travel, and I know quite a few people who photograph many more than I. Not one, however, is in the same league as Debra Jane Seltzer. If sign hunting was an Olympic sport, the petite Seltzer would be buried under gold medals. Her photo expeditions are legendary. Until recently, when she and her dogs (currently four) headed out in the white Chevy van named Sparkle, they would take along a big stack of notes and marked up map printouts. Today there might still be a printed list of targets but Google maps and a smartphone have reduced the need for paper considerably. The target list is never limited to signs. It’s almost certain to include interesting buildings and other roadside attractions of all sorts.
The “Animals” chapter is probably my favorite. Colorful birds, fish, and dogs draw customers to businesses of all sorts. Sequenced neon segments can make birds appear to fly and dogs and horses appear to run. A pig almost always indicates a BBQ restaurant although one sign shows a line of pigs merrily leaping in to a grinder to be made into sausage.
“Things” is as varied as you might imagine. Bowling balls and pins are popular as are skates, cars, and assorted food items. Donuts and ice cream cones seem to be the most common edibles used to attract customers. Bowling balls lend themselves to animation and when a neon bowling ball rolls, a strike is virtually guaranteed. Together, “Types of Signs” and the three chapters of the “theme” section make up a sort of sampler of the massive Roadside Architecture site. Picking less than 200 images to populate this sampler had to be tough but the choices made were excellent.
















