This picture is from my 2014 Hail! Hail! Rock ‘n’ Rail trip. It’s a Veteran’s Honor Flight from New Mexico that I encountered by chance at the World War II Monument in Washington, DC. My own travel to and from DC was neither a flight nor a drive but a train ride. I had once before attempted to reach music in Washington via Amtrak, but that train had been canceled. This train wasn’t canceled, but it was more than four and a half hours late leaving Cincinnati, which toppled the first in a series of dominoes that resulted in a sleepless night in Union Station. I did make it to the concert that the trip was built around, then spent an additional three nights in the city near the National Mall. From there, I attended a play at Ford’s Theater, visited museums and monuments, and watched in awe and appreciation as those New Mexico vets took in their monument. My train home left right on time, but still managed to be over an hour late in reaching Cincinnati.
Trip Peeks are short articles published when my world is too busy or too boring for a current events piece to be completed in time for the Sunday posting. In addition to a photo thumbnail from a completed road trip, each Peek includes a brief description of that photo plus links to the full-sized photo and the associated trip journal.
This book, just like its subject, is bright, colorful, eye-catching, and informative. That subject, quite obviously, is the 25-year-old 
Museum founder Tod Swormstedt provided a welcome page and an introduction, and his influence is evident throughout. It’s a given that some of the information presented in Roberts’ text came from Tod and others. To me, it seems almost as obvious that a guy so adept at organizing walls, rooms, and buildings filled with signs would have a hand in organizing sign-filled pages, and I have a strong hunch that he might have suggested a few targets for Grilli’s camera.
As Tod describes in the introduction, the book consists of three sections. The first describes what the museum is. It begins with some statistics, such as size (40,000 sq ft), oldest sign (155 years), and tallest sign (21 ft). That is followed by “A Founder’s Vision” (written by Tod), some words about the museum’s mission and its relationship with the community, and recognition of some of the many individuals who have been instrumental in the museum’s development and ongoing operation.
The second section concerns signs in general. There is a condensed history of signs in America that starts with carved and painted signs and progresses through materials like glass and plastic. The major changes electricity brought and the development of various illumination methods are covered. The section concludes with a glossary of sign types and the techniques and materials used in their construction.
I first became aware of the museum with the 2005 opening of its original Walnut Hills location. To someone not involved with the sign business in any way, it seemed to me that this wonderful new attraction had magically appeared, fully formed, in my city overnight. However, we all know that’s not how things work, and I soon learned about some, but far from all, of the work behind that magic. The first part of section three nicely covers the period between forming a board of directors in 1999, incorporating as a non-profit in 2000, and that delightful grand opening on April 28, 2005. This is also where I found more photos of Tod wearing a tie (3) than I’d ever seen before.
That first home in Essex Studios in the Walnut Hills neighborhood of Cincinnati was outgrown before it was occupied. Behind-the-scenes coverage continues as the current location in Camp Washington is acquired and made ready for another grand opening in June 2012. Central to “A Founder’s Vision” was the desire to not just display signs but to tell the story of American signage. Two envisioned methods for doing that were a Letter Wall showing the evolution of sign lettering and a faux street where signs were displayed in period-appropriate settings. A short Letter Wall existed at Essex, and some signs were sort of arranged as if they were on a street, but the backing was mostly plain white walls. In the new location, there was room to create proper versions of these two features. A much longer Letter Wall was constructed at the entrance to the main display area, and a Main Street was built with various storefronts lining both sides. To add another layer of realism, a diverse group of sign painters known as Letterheads descended on the museum to add signs to windows and doors to augment the big signs hanging on the storefronts and standing in the street. The store windows serve as natural display locations for items like painter kits and books.
The Letterheads and the museum have a wonderful relationship that is well documented in the book. The museum hosted the group’s 40th and 50th reunions in 2015 and 2025, and the group added murals and other features to the museum each time. When the museum expanded and Main Street doubled in length in 2024, the Letterheads returned to work their magic on the new storefronts. The Letterhead story is just one of many that show how the museum is appreciated by sign makers as well as sign fans.
There is something akin to a fourth section spread throughout the book. It is made up of things called “Sign Stories”, which are like sidebars in that they are standalone and not tied to the main flow of the book. But each is at least one full page, and some fill a two-page spread. Most describe a sign or group of signs in the museum’s collection. They typically provide a date and original location and identify the sign material and type. Then the page is filled with details about the sign’s original owner, its acquisition, or some other truly interesting aspect of the sign. I didn’t count them, but there’s a bunch. Enough to believe that some people might think the book worthy of purchase if these were all it contained.
