Recently, after reviewing a pair of books documenting the first one hundred years of Route 66, I published a post about my own, somewhat shorter, experience with the highway. That post is here. The origins of this post are much the same. While reading and reviewing American Sign Museum: Celebrating 25 Years, I naturally recalled my own experience with the subject of the book. As I noted in that review, I first became aware of the American Sign Museum when it opened in Walnut Hills in 2005. My memory is that I became a member soon after, but receipts indicate that might not have happened until 2010. If that’s true (and I’d like to think it isn’t), shame on me.

The picture of the ribbon-cutting at the April 28, 2005, grand opening at the top of this page is similar to a much better one appearing on page 97 of the 25-year book. The museum opened before this blog existed, and things that were not road trips appeared as Oddments. The Oddment for the 2005 opening is here. That’s the Katie Laur Band in the picture at left. While putting this post together, I found a couple of unpublished pictures from that day that I think deserve sharing. One is Katie Laur and “Mr Cincinnati” Jim Tarbell chatting as things wound down. The other is of Lenny Diaspro, to whom the 25-year book is dedicated and after whom the museum’s Lenny’ Bar is named. I remember Lenny as a tour guide and more in Camp Washington, but admit to not really being familiar with him at Essex Studios. Obviously, I should have been.

The next time the museum appears on this website is on the second day of a road fan outing called “Madonnas & Signs”. The first day of the trip was spent on the National Old Trails Road with stops at the Indiana and Ohio Madonna of the Trail Monuments. We reached the museum on the second day for a tour with Tod. The journal for this 2009 trip is here.

This blog was added to the website in August of 2011, and in January of 2012, the ASM made its first appearance. The occasion was the last hurrah at the Essex Studio location before it was shut down for the move to Camp Washington. A reopening on the seventh anniversary of the April 28 opening in Essex Studios was the target.

The April date turned out to be only slightly overly optimistic. There was a soft opening for members on Friday, June 1, 2012, and a full opening on Saturday. For some unknown reason, even though the blog was obviously up and running, this reopening was covered as an Oddment. It is here.

The museum had been open in its new location for less than a month when I got to show it off to visiting friends. Fred Zander, from Kansas, more or less scheduled a Cincinnati visit to follow the reopening, and the place was easily the highlight of his trip. His day in the Queen City is covered here.

Just about a month later, Don Hatch, from Illinois, was in town and anxious to see the expanded museum. Don had been part of the “Madonnas & Signs” group that visited the original location back in ’09. We both enjoyed our first neon tube lighting demonstration in the Neon Works shop attached to the museum. Don’s July 2012 visit is here.

It doesn’t seem likely, but I guess it’s possible that Dinner and a Movie – Cincinnati Style, near the end of January 2015, was the first event I attended at the museum in its new home. The movie was Sign Painters, directed by Faythe Levine & Sam Macon. Dinner was catered by Camp Washington Chili. What’s not to like?

On April 19, 2015, I was back at the museum to celebrate the tenth anniversary of its opening at Essex Studios, which was a little more than a week away. The next day, I attended the twentieth annual butterfly show at Krohn Conservatory. A Ten and Twenty Years in Cincinnati blog post covered both events.

I attended my first Society for Commercial Archeology conference in 2017. It was held in Cincinnati, and the zero lodging cost and almost zero transportation cost made it quite affordable. The SCA marked its fourtieth year with goetta (a Cincinnati treat) sliders at the Sign Museum.

The spring and summer of 2020 were tough on everybody, and that definitely included museums. The COVID-19 pandemic had closed them all, but by mid-summer, three of my local favorites had worked out procedures that allowed them to reopen. The Cincinnati Art Museum reopened in June. The Cincinnati Museum Center and the American Sign Museum reopened in July. I documented my visit on the day of the reopening with a Return of the Signs post. With no lines permitted inside, but hoping there might still be a need for lines, the Sign Museum used the Buma-Shave method to mark an area for a widely spaced line outside.

One of the most fantastic events I’ve ever attended was presented by the museum in June of 2022. The Signmaker’s Circus was a truly outlandish celebration of the tenth anniversary of the move to Camp Washington. Things were really falling into place to allow expansion into the other half of the building. This party took advantage of that situation and was actually sort of a step toward the expansion. The storage area was cleared, and just about every sign in the museum’s possession was hung and illuminated. An entire troupe of circus performers moved into the space so that the image at left is what we saw when the curtains opened.

In addition to the grand openings and anniversary celebrations, the museum has presented quite a number of smaller events. Some have been members-only affairs, like a series of Saturday morning “Coffee with Tod” gatherings, and others were open to all, with some even being streamed live. Here are a couple directly connected to The Signmaker’s Circus. In August 2022, after the circus gear had been cleared out, Tod used a “Coffee with Tod” session to share some of his thinking in placing signs for the event. Of course, many of those were advanced placement for the more formal extension of Main Street. A lot of wall space at the circus had been filled with authentic banners from the 1940s and ’50s. They had all been loaned for the event by David Waller of Boston. In November, while the banners were still hanging at the museum, Walker came to Cincinnati to deliver a presentation on them. I documented Walker’s presentation as Sideshow Signage. Nothing was posted on the “Coffee with Tod” session.

I don’t believe there was ever a time when all of the Sign Museum’s holdings were stored in one place, but for a while, a lot of them were stored in the unoccupied half of the building. Most was moved out for the circus and for the expansion. I had been privileged to peek inside that attached attic a couple of times over the years, and in May 2023, got A Glimpse of ASM’s Attic (detached version) with a special “Coffee with Tod” gathering. The Sign-Painter that opened that post now has a home in the museum, along with many other items seen that day.

In 2024, that expansion I’ve mentioned a time or ten was completed, and I got another ribbon-cutting picture. The ribbon was cut on Friday, July 13, at a member-only event. The bigger and better museum opened to the public on Saturday morning, and so did a Negro Motorist Green Book exhibit at the Freedom Center. I documented them together with New Stuff to Look At. In the post, I mention a preview with the Letterheads still onsite and talking with the fellow working on the Maisonette. In reading the 25-year book, I learned he had died about a year later. I had not noticed the plaque placed in the museum and shown in the book, but I sure do now.

A couple of notable visits to the museum since the expansion were Sign Museum Threefer, which happened shortly after the Frisch’s Mainliner sign was moved into the museum, and A Night at the Museum, where I picked up the book that led to this post. Now I’m all caught up—for a while.